Craig’s Beds unveils “The Summerfield Gummy Bear Bed,” made on-location with 26,135 gummy bears, to help launch the retailer’s new bed in a box The Craig’s Bed by Summerfield.
The Summerfield Gummy Bear Bed, on display at candy retailer IT’SUGAR in Manhattan, is also bringing attention to Alzheimer’s Research at Mount Sinai Hospital’s Center for Cognitive Health. Craig Fruchtman, owner of Craig’s Beds, says that a bright mind is as colorful and creative and his gummy bear reflects that. Alzheimer’s causes people’s minds to dim and “lose color,” he says.
Fruchtman hired the creator of the famous Alexander McQueen inspired gummy bear dress to help bring his gummy bear bed vision to life. Hissa Igarashi, a stylist and editor-in-chief at the online fashion magazine, TWELV, says, “I put together a team who worked tirelessly for 4 weeks straight to complete the bed with a total of 26,135 gummy bears!” An additional 500 gummy bears were eaten by the team during the course of completion.
“The idea started a few years back when I saw the Alexander McQueen gummy bear dress,” Fruchtman says. “I had already started thinking how interesting and fun a gummy bear mattress would be.”
To make donations to Alzheimer’s Research at Mount Sinai Hospital’s Center for Cognitive Health use the #?gummybearbed in the donation notes at https://philanthropy.mountsinai.org/fbi.