Nearly three-quarters (71%) of respondents to a recent survey report are sleeping with their smartphones, and for many, it is not only their last interaction of the evening, but the first thing they reach for in the morning (35%) before their coffee (17%), toothbrush (13%), or significant other (10%). These findings are part of the second annual Bank of America Trends in Consumer Mobility Report.
With regard to sleeping with a smartphone, 55% responded that the smartphone is on the nightstand. Thirteen percent responded that the phone is on the bed and 3% responded that it is “in my hand.” About a quarter (24%) reported following the sleep hygiene advice of keeping the phone in another room, and the final 4% responded “who knows.”
The survey also finds that nearly a quarter (23%) of Americans have fallen asleep with their smartphone in their hand at some point in their lives. That number is nearly double (44%) for younger millennials (ages 18-24).
Braun Research Inc (an independent market research company) conducted a nationally representative, telephone survey on behalf of Bank of America between April 13-26, 2015. Braun surveyed 1,000 respondents throughout the United States comprised of adults 18+ with a current banking relationship and who own a smartphone. The survey was conducted by phone to a dual frame landline and cell. In addition, 300 adults were also surveyed in nine target markets: California, Florida, Texas, Atlanta, Boston, Charlotte, Chicago, Denver, and New York. The margin of error for the national quota (where n=1,011) is +/- 3.1% with a 95% confidence level; the margin of error for the oversampled markets (where n=301-307) is +/- 5.6%; and the margin of error for the oversampled markets (where n=300) is +/-5.7 percent, with each reported at a 95% confidence level.
