Independent mattress manufacturer Gold Bond Mattress Co is seeing growth in the demand its higher-priced mattresses during the COVID-19 pandemic. It reports a 23% uptick in sales of its high-end products over the last few months.
Consumers who typically shop in the upper price points have experienced little impact from the pandemic, and many long-time city dwellers in the Northeast are fleeing to invest in luxury homes in the suburbs. Home buying, coupled with the amount of time consumers are spending at home, has resulted in a move to feather their nests with new home furnishings and mattresses. Those purchases have gravitated toward higher price points and increased demand for American-made mattresses, according to Gold Bond.
“Upper-end consumers in today’s market are looking for better goods and our retailers are turning to us to fill the need. Let’s remember that for many families, staying home for six months or more means less money spent on clothes, commuting, and vacations. They are investing that money into their homes and we are seeing the benefit of that trend,” says Robert Naboicheck, president of Gold Bond Mattress, in a release.
Gold Bond’s Smart Luxury (pictured) and Smart Hybrid collections have been leading the company’s orders. Built with Leggett & Platt’s Bolsa unit and Quantum Edge coils, the mattress line is crafted with in Connecticut with materials made in America. The company’s high coil count Venice has also been in high demand.
“Retailers are looking for better goods to sell, not only to meet the wants and desires of consumers, but to help boost their overall margin,” Naboicheck says. “As mattress sales have continued to soar over the last few months, we’ve spent a great deal of time working closely with our partners to fulfill their product needs. With our exclusive, select distribution and little online presence, our retail partners are able to secure significantly higher margins.”