MyDNA, an Australian company that provides direct-to-consumer genetic testing is launching its Wellness & Nutrition and Vitamins DNA Test Kits in the United States.
Founded in 2007 by clinical geneticist and associate professor Leslie Sheffield, myDNA aims to unlock the power of personal genomics for everyday consumers. It is one of many sleep genetic testing companies that is tapping into the trend of consumers wanting in-depth analytics about their slumber.
“The key to wellness lives in our DNA,” says Sheffield, in a release. “Americans take an active approach to their health and wellness, so we are excited to bring our products and expertise to consumers who are interested in continually improving their lifestyle decisions.”
MyDNA’s US products will include:
Nutrition & Fitness (MSRP $99) providing personalized Nutrition, Fitness and Caffeine Reports.
The Nutrition Insights identify seven genes that influence an individual’s weight and wellness.
The Fitness Insights also uses seven genes that help determine the best exercise approach including an eight-week fitness plan and progress tracker tailored to the individual’s genetic make-up.
There’s also a Caffeine Report which identifies four genes that help determine how a person might process caffeine and provides actionable insights to establish better daily routines and improve sleep quality.
Vitamins (MSRP $89) identifies 12 genes that help determine a person’s need for nine different vitamins and minerals.
Based on genetic results, myDNA provides Vitamin Insights, which flag vitamins and minerals that should have less or more focus in a person’s diet.
Each myDNA kit includes a swab, unique registration code for the myDNA portal, label, and pre-paid envelope to send the swab back to its labs to be analyzed. Once myDNA receives samples, the lab and scientific team process the results in two weeks and publish a personalized report inside the individual’s secure myDNA portal. The reports provide a blueprint for managing wellness and nutrition throughout an individual’s lifetime and can assist in deciding which eating styles and exercise choices might be best, based on a person’s genetics. Reports and genetic data remain strictly confidential and will not be shared with any third parties without the individual’s consent.
