Personalized 3D medical technology startup Metamason Inc announces that Robin Randolph has recently joined the company as chief marketing officer. Within this role, Randolph will be responsible for facilitating growth, sales, and marketing strategy.
Metamason’s software platform uses 3D technology to create personalized, 3D-printed medical devices such as CPAP masks. “The world doesn’t need another mask, the world needs a mask that fits!” Randolph says in a release. “Metamason is providing a solution for millions of patients that have abandoned or are at risk of abandoning CPAP therapy due to mask fit. The Scan·Fit·Print solution could finally revolutionize the obstructive sleep apnea market.”
Robin Randolph
Randolph brings nearly 30 years of high-level experience in the sleep medicine industry. She previously served as marketing manager for North America at Fisher & Paykel Healthcare and director of market initiatives at ResMed.
In addition to marketing and business development, Randolph has extensive experience on the clinical side of sleep medicine. Randolph entered the sleep industry in 1983; in her early years, she gained direct exposure to clinical practice working in the sleep lab, conducting research and clinical education, and finally entering the durable medical equipment (DME) sector. She also holds a number of medical device patents.
At Metamason, Randolph combines her recent experience in marketing, sales, and business development with past experience in sleep medicine and DME. She intends to facilitate growth through consumer-centric marketing strategies, implementing consumer engagement tools that drive brand awareness and acceptance.
“She is a titan of the industry,” says Metamason CEO Leslie Oliver Karpas. “Robin’s wealth of knowledge and experience has already made her a key addition to the Metamason team. We view her appointment as a sign of our commitment to being changemakers in our industry. Metamason’s cutting-edge design and manufacturing processes for creating patient-matched products led us to look for an addition to our team who will fit in with our ethos of innovation and consumer-centered service, and it is very fortunate that we were able to find someone of Robin’s caliber to fulfill this role. I’m confident that Robin will play a key part in providing and implementing high quality solutions for our clients.”
To mark the beginning of a new phase of the company’s growth, Metamason has recently launched a redesigned website and updated logo and wordmark.
“It’s a more refined vision of our brand identity,” says Karpas. “The design reflects the individuality of our uniquely customized products. Our new logo blends architectural geometry and organic curvature, invoking Metamason’s synthesis of natural and technological inputs.” These design updates coincide with the launch of a new round of bridge financing to propel Metamason’s next phase of growth.
