Oventus sleep device tries breaking out of crowded sector. The Courier Mail asks if it can it clear trial and marketing hurdles.
Oventus was born when private equity bought out Hart from his dental chain, Life Time Smiles, in 2013. His sleep device was not sold. “I thought, ‘This could have some legs, I’m not selling that’,” Hart recalls. “They actually laughed at me when I said that (and were like) ‘sure, keep your chunk of plastic’.”
Too young to retire at 40, he and chief executive Neil Anderson, a life-science sector veteran, concentrated on developing the device. The company started small, operating out of room for $30 an hour, and they sold about 300 devices initially.