United Airlines unveiled its all-new “United Polaris” business class, the airline’s most significant product transformation in more than a decade, featuring a reimagined, sleep-enhancing, departure-to-landing experience for intercontinental travelers.
Named after the North Star, United Polaris is the shining new star of business class travel that flyers can turn to for a tranquil and restful journey, the airline states.
“United Polaris will change the game in international business travel with an exceptional level of relaxation and comfort throughout our customers’ journeys,” says Oscar Munoz, president and CEO of United, in a release. “This completely reconceived experience exemplifies the new spirit of United and the innovation, excitement, and operational momentum across our airline.”
In setting out to create a transformative business class experience, United chose to outfit its widebody fleet with a custom-designed, exclusive-to-United seat, rather than select an option already in the marketplace. Designed in partnership with Acumen Design Associates and PriestmanGoode and manufactured by Zodiac Seats United Kingdom, each United Polaris seat will offer direct access to the aisle, 180-degree flat-bed recline and up to 6 foot 6 inches of bed space.
Crafted as individual, forward-facing, suite-like pods, each customer’s personal suite will feature a “Do Not Disturb” sign, mood lighting, one-touch lumbar support, several storage areas, multiple surfaces for simultaneous working and dining, a 16-inch high-definition entertainment screen and, for seats in the center of the cabin, electronic privacy dividers. Complementing the new seats, United and PriestmanGoode have also conceived an all-new look for the United Polaris cabins.
In rethinking the international business class experience, United conducted more than 12,000 hours of research, and sleep emerged as the single most important priority for international business class travelers. United Polaris’ path-breaking design and sleep-enhancing focus was inspired and informed by insights from hundreds of customers and employees, inflight product simulations and more than 100 product evaluations.
In addition to the sleep-enticing United Polaris personal suites, several other amenities were designed with our customers’ sleep in mind.
In a first-of-its-kind partnership, United has worked with leading luxury specialty store Saks Fifth Avenue for custom-designed bedding. All designed to provide the best sleep in the sky, the new bedding collection will feature plush duvets, lightweight day-blankets, and a large and small pillow for each United Polaris customer. In addition, mattress cushions will be available upon request.
Slippers will be available on all flights, and customized United Polaris pajamas will be available by request on flights longer than 12 hours. Flyers will also be able to request a gel-cooled pillow. New amenity kits will feature ergonomically designed eye shades, calming lavender pillow mist, and additional products from Soho House & Co.’s Cowshed Spa.
With the introduction of United Polaris, the airline intends to donate tens of thousands of pillows, blankets, and other inflight service items to Fisher House Foundation, which United and its employees have long supported.
United Polaris Introduction
United will begin to introduce United Polaris on Dec. 1, 2016, with a new inflight food and beverage experience, new custom bedding from Saks Fifth Avenue, new amenity kits, and a new United Polaris lounge in Chicago. The United Polaris business class seat will first take flight in December on Boeing 777-300ER aircraft and subsequently on Boeing 787-10 and Airbus A350-1000 aircraft, as well as on Boeing 767-300 and 777-200 retrofits.