A writer for the New York Times shares his personal experience of what most sleep professionals already know: sleeping well is a competitive advantage.

The vast majority of leaders I meet don’t get enough sleep to be fully rested. Worse than that, many consider their ability to get by on not much sleep a competitive advantage and a measure of their toughness. Remember how Bon Jovi put it? “Gonna live while I’m alive, I’ll sleep when I’m dead.” Here’s my version: “Gonna thrive while I’m alive, I’ll sleep so I’m ahead.”