Pepsi employees came up with an idea for a beverage to help consumers de-stress and relax before bed as part of an internal competition started last year by CEO Ramon Laguarta, CNBC reports.
The concept won, and the food and beverage giant went to work to make it a reality. Emily Silver, vice president of innovation and capabilities at Pepsi’s North American beverages unit, said it is the fastest new product to ever come out of the company. Driftwell will be available nationwide on e-commerce sites in December and in grocery stores by the first quarter of 2021.
“I think we’re launching this at a time when there’s more consumer interest than there previously was, given everything that’s going on from a macro perspective,” Silver said.