There’s a market in helping people doze off — even during work breaks, reports Nikkei Asian Review.

So businesses are coming up with new ideas, services and products.

3rd Seat is a parlor of sorts where customers can relax on loungers in single-person booths. The salon, in the capital’s Chuo Ward, has 15 booths where customers are encouraged to nod off.

It even has a lunch set — one hour, some pasta, and a drink for 980 yen ($8.56).