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Creative Approaches to Home Testingby Franklin A. Holman "The future is uncertain ... but this uncertainty is at the very heart of human creativity."—Ilya Prigogine.
If you are concerned about CMS' home monitoring decision regarding reimbursement for CPAP for the diagnosis of OSA, you should take heart from the quote above. While there is great uncertainty as to what CMS will decide about home testing reimbursement, such uncertainty can lead to creative business approaches. Now is a good time to begin thinking about how CMS' verdict on home testing will affect your business. CMS' final ruling is scheduled to be released March 13, 2008. "The decision one way or another is going to have a big impact on every sleep lab," says Delmer Henninger, MD, FCCP, FAASM, owner and director of Complete Sleep Solutions. "If CMS says home testing is not ready for prime time, then it gives sleep labs a nice little break. But you can see the writing on the wall—eventually home testing is going to be used more extensively. You have to be ready to get your share of the market." To corner your share, you will have to be smart, confident, and creative. "There are lots of aggressive groups and companies that will try to come out and corner the market," says Henninger. If you are considering creating a home testing approach to business, make sure you:
Also know that Sleep Review has tools to help you succeed. Be sure to take advantage of Sleep Report, Sleep Review's weekly e-newsletter, featuring all of the breaking news and analysis surrounding home testing. You can subscribe at www.sleepreviewmag.com. Experts are also available at our Web site to answer your clinical and business questions. All you have to do is ask.
—Franklin A. Holman |
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