Sleep Review Passes the Test; Our Children’s Future

Sleep Review Passes the Test
We are proud to announce that with the May/June issue, Sleep Review received official BPA accreditation. BPA is the governing body that audits a publication’s circulation figures. This voluntary exercise documents who is receiving the publication based on job title/occupation, the percentage of recipients who request the magazine in writing, and the manner in which the subscription has been obtained. BPA audits are central to the buying decisions of advertisers and help guide the publication’s editorial content.

According to BPA, an audit provides advertisers and advertising agencies with the assurance that what they choose to invest in does in fact reach the target audience. It also helps advertisers and ad agencies document the quality of an audience.

The two central components of any publication are its circulation and editorial content. This is particularly true with trade publications since the audience is usually vertical in nature with regard to job functions and responsibilities. For readers of trade publications, a vertical approach allows editors to deliver timely, thought-provoking articles and news, which are designed specifically for a niche market. For advertisers in trade publications, this target approach is very appealing since it reduces the number of readers who would not be interested in the products and services that are advertised.

As a leading publication in the sleep medicine marketplace, Sleep Review will continue to do its best to serve its readers and advertisers, and the sleep disorders market at large. As a subscriber, you can help us by renewing your complimentary subscription each year and sharing your ideas and suggestions on what you would like to see within the pages of Sleep Review. As we have said before, magazines are not published in a vacuum. Thank you again to those individuals who write articles, columns, and guest editorials, those who are profiled and interviewed, and the companies that advertise their products and services within Sleep Review.

Tony Ramos, Publisher
tramos@medpubs.com

Our Children’s Future
According to a recent study conducted by Christian F. Poets, PhD, and associates at the Department of Neonatology, University Hospital of Tuebingen, Germany, there is a clear biological relationship between snoring frequency and the risk of poor academic performance in mathematics, science, and spelling. The investigators assessed 1,129 third-grade children for snoring and intermittent hypoxia using a parental questionnaire and nocturnal home oximetry. The children with signs of intermittent hypoxia showed no independent association with poor academic performance; however, there was a significant relationship between snoring and poor academic performance in children without intermittent hypoxia. Poets says the findings suggest mechanisms other than intermittent hypoxia may be more important in the relationship between snoring and neurocognitive deficits in most schoolchildren, considering that academic performance is surrogate for neurocognitive functioning in children.

Sleep Review will be following up on this important subject by publishing a feature article in an upcoming issue because what is more important than our children’s health? After all, their education and quality of life will ultimately affect our future.

Paige Smith, Editor
psmith@medpubs.com