July/August 2008

Features

Cover Story

	Direct-to-Consumer Pharma Ads: Healthy for Viewers?
	by Dana Hinesly
	The controversy behind ads directed at sleep disorder patients.

	Competitors or Collaborators?
	by Katie Griffith
	The role of sleep clinicians and HME providers in home sleep testing.


	Marketing Your Sleep Lab
	by Paul Saskin, PhD
	Is direct-to-consumer a viable approach?


	Treatment Recommendation Updates
	by Regina Patrick, RPSGT
	Guidelines and recommendations for the management of narcolepsy and other central hypersomnias.

Departments

	Editor's Message
	Google Health: The Collision of Technology and Patient Privacy
	by Franklin A. Holman


	Guest Editorial
	A-STEP, Just One Step Toward Polysomnography Education
	by Becky Appenzeller, RPSGT, R. EEG T., CNIM
	Creating standardized education for sleep techs.


	Case Report
	Through the Eyes of the Patient
	by Don A. Pantino, DDS, DABDSM
	A patient's perspective of the obstacles in managing OSA with oral appliance therapy and surgery.


	Facility Profile
	Spreading the Word on Sleep
	by Ann H. Carlson
	Southwest Cleveland Sleep Center makes education its mission.


	Market Trend
	Actigraphy Gaining Acceptance—Finally
	by Tor Valenza
	After years of study, actigraphy is achieving recognition.


	Technology Focus
	CPAP Products

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