Persona, which markets melatonin and other supplements, introduces Vitamin Packs Pro powered by Persona, a physician portal that gives health care practitioners a dedicated nutritional assessment and dietary supplement analysis for their patients. Vitamin Packs Pro is designed to support a patient’s holistic health by giving physicians a way to cross-reference more than 650 prescription medications to avoid risky drug-nutrient interactions. The new portal debuted at the Cleveland Clinic 16th annual Dr. Michael Roizen’s Preventative and Integrative Medicine Longevity Conference.
“We’ve heard from our medical advisory board and physicians who specialize in integrative medicine that they are looking for ways to provide a more holistic experience for their patients. We’ve listened, and are now delivering,” says Jason Brown, founder and CEO of Persona, in a release. “We are excited to bring a personalized vitamin and supplement program to physician’s fingertips and into patient’s overall wellness regimen.”
Through its new portal, Persona gives medical professionals a tool to create or review vitamin and supplement recommendations for their patients. Vitamin Packs Pro integrates vitamin and supplement regimes for the physician and the patient. Practitioners log into a personalized dashboard to guide patients through Persona’s established nutritional assessment or input custom vitamin and supplement recommendations through the Prescription Pad app. Both modes retain Persona’s unique drug-nutrient interaction identification.
Developed in collaboration with Michael Roizen, MD, chief wellness officer at the Cleveland Clinic and chair of Persona medical advisory board, Persona’s algorithm uses inputs about lifestyle and nutrition habits while examining more than 650 potential medication interactions to recommend supplements.
“We are pleased to have Persona demonstrate its capabilities of Vitamin Packs Pro with medical professionals attending this year’s Cleveland Clinic Preventive and Integrative Medicine Longevity Conference,” says Roizen, program director of this Cleveland Clinic course and chief wellness officer at the Cleveland Clinic. “As you know from my writings and role as chair of the Medical Advisory Board of Persona, I believe it is important to consider vitamins and supplements as a part of a person’s comprehensive wellness plan. I am impressed by the ease in which the portal allows practitioners to review or input recommendations. That is groundbreaking for me, but the visitors to the exhibit will see it and hopefully decide for themselves.”
